The client's wish was to target the campaigns at women 40+ and to make the Czech and Slovak public aware of the fact that the client, as one of the few brands on the market, offers most pieces from the collection up to size 64.
We have been providing influencers' cooperations for the Czech and Slovak market to the Deichmann client for seven years already.
The F&F brand offers fashion for the whole family, which is why its target group is wide: from mothers of children of all ages, young ladies looking for stylish and affordable fashion, to older ladies, curvaceous women and even men of all ages.
We selected mom influencers with children aged 4-12 for the online English school Novakid.
